About Brand
Founders and History
Bob Dods, Boyd Meyer, and Peter Chung
Founded in 1989, Racing Champions was established by Bob Dods, Boyd Meyer, and Peter Chung. Initially focused on NASCAR models, the brand quickly gained a loyal following among collectors.
Key Milestones
NASCAR Licensing and Mint Line
In 1991, Racing Champions obtained a NASCAR license, which boosted its popularity. By 1996, the brand introduced the Mint line, featuring non-racing vehicles that became a staple among collectors.
Expansion and Acquisitions
Ertl Company Acquisition
In 1999, Racing Champions expanded its portfolio by acquiring the Ertl Company, known for its farm-related toys and die-cast models. This acquisition allowed the brand to offer a wider range of models.
Modern Era
Round 2 Corporation
In 2015, Round 2 Corporation secured the rights to the Racing Champions brand. This partnership reintroduced classic models and expanded the brand’s offerings, ensuring its place in the die-cast model market.
F.A.Q.
The value of a model depends on its rarity, historical significance, and packaging condition. Limited edition releases, such as the 1997 Pro Stock Car #93 Allen Johnson, have seen price increases from $6 at launch to $45 in 2025. Large-scale models like the 1941 Willys Gasser (1:24 scale) regularly sell for $25-$35 at auctions. Special NASCAR and NHRA collaboration models from the 2000s have increased in value by over 300% in the past decade.
Genuine Racing Champions models have serial numbers on the chassis, high-quality die-cast bodies, and detailed rubber tires with textured treads. Counterfeits often use low-quality materials and lack fine detailing. Experts recommend buying from official distributors or verified platforms like eBay to ensure authenticity.
1:64 scale (7-8 cm / 2.75-3.15 in): Most popular due to affordability ($5-$20) and compact size.
1:24 scale (15-18 cm / 5.9-7 in): Features opening doors, detailed interiors, and a price range of up to $35.
A model’s future value is determined by limited production runs (under 5,000 units), cultural significance, and condition. Models with certificates of authenticity appreciate 15-20% faster. NASCAR-themed series from 1998-2005 show 8-12% annual value growth, making them a promising investment.
1999 Racing Champions NASCAR
Add this detailed die-cast model of Ernie Irvan’s classic M&M’s NASCAR racer to your collection. With its authentic design and racing history, it’s a great piece for any NASCAR fan.
From $1099
1996 Racing Champions NASCAR
Own a piece of NASCAR history with this detailed die-cast model of Terry Labonte’s iconic Kellogg’s Corn Flakes car. Its authentic blue and yellow design makes it a great addition to any racing collection.
Iconic Die-Cast Models
Thousands of Collectors Worldwide
Models Sold
Satisfied Customers
Positive Feedback
Racing Champions continues to be a leader in the die-cast model industry, offering meticulously detailed replicas of classic and modern cars. Whether you’re a seasoned collector or just starting, these models bring the thrill of racing into your home.
Testimonials
Car look great and kids have a lot to play with
Ling – Ling
I recently purchased the 1964 Chevy Impala Lowrider in Green Metallic, and I couldn’t be happier. The attention to detail is outstanding, from the graphics to the interior. It’s a fantastic addition to my collection, and the limited edition makes it even more special. Highly recommend!
John Smith
The 1969 Olds 442 in Black with Red Stripes is a stunning model. The quality of the diecast and the accuracy of the details are impressive. It’s clear that Racing Champions puts a lot of effort into their models. This car quickly became one of my favorites in my display.
Emily Johnson
I bought the 1960 Chevy Impala in Hot Pink Metallic, and it’s a showstopper! The color and design are vibrant, and the included diecast figure is a great touch. It’s a limited edition, which adds to its value. Perfect for any collector looking for something unique.